Use a wide range of social media, audio-visual, SMS-based, and influencer-driven fitness marketing strategies to generate more memberships and better ROI for your fitness clubs.

Fitness marketing is a major segment of the global marketing landscape, amounting to millions in marketing spend in the U.S. alone. That said, the effectiveness of that marketing is not determined by total investment, but by how effective the actual marketing is.

To that end, we’ve created a list of the top 20 fitness marketing strategies that you can use to gain more members and followers.

Let’s jump right in.

1. Personalized Marketing 

Creating marketing tactics designed for specific user personas ads a much-needed personal touch to what otherwise looks like cold messaging. 

Let’s face it, nobody really likes the bland email or text that says some things about the company it promotes but doesn’t take the time to address the reader’s needs. This is basically a guarantee that unless it offers some crazy discount, the message will end up in the junk folder.

That’s exactly where personalized marketing comes in. 

Instead of blasting out a single templated marketing message across all channels, personalized marketing takes into account the individual audience member on the other side. It connects with them on a personal level, providing them with answers to their unique problems.

This is super-effective too. This strategy resulted in a 29% sales increase for Amazon simply due to the personalized nature of the product recommendations that people were getting. 

The best thing about personalized marketing is that it’s easy to get right, especially as a fitness marketing strategy. 

How This Works + Example

Simply put, personalized marketing consists of collecting data on the users/members, making some audience personas out of that data, and creating custom marketing templates for those personas. 

The following simple yet effective message is a great example of how to consider the user’s purchasing habits and market something that’s useful to them.

To do something like this, all you need to do is collect important data on your members, like age, gym usage duration, when they visit, and how often. 

Once you have this data, look for common denominators in those data categories in order to set up audience personas. Once you have some solid personas you can actually identify in the gym, you can start creating emails, texts, social media posts, and more for those personas. 

2. Multi-Platform Social Media Marketing

Not all social media platforms are the same, and fitness marketing works differently for each of them. 

That said, creating a strategy that focuses on the strengths of each platform helps develop an all-encompassing social media strategy you can replicate as many times as you want. Plus, it’ll help you move up in Google search results. 

It’s no secret that social media is quickly becoming the center of fitness-related discussion. In fact, there are over 180 million accounts using #fitness on Instagram alone. While Instagram is a visual medium that works well for fitness, don’t discount other social media platforms.

You can find tons of different elaborate, single-platform strategies in the social media marketing landscape. However, the best approach is to leverage the advantages that each platform lends.

For example, because Instagram is great for visual marketing material, it may sometimes be difficult to connect the written message in the caption to the image it accompanies. 

This is where a Twitter link comes in handy. Instead of just showing potential members a photo with a caption, you can include them in a thread of special offers, promotions, and fitness discussion. 

How This Works + Example

Basically, this approach consists of creating the ideal post for each social media platform, based on the reach parameters of that specific platform.

For example, this Instagram post shows how a promotional post should be optimized for the image-based platform.

Then there’s a Twitter post for the same campaign, albeit with a differently formatted message.

Notice how the picture provides more information on the visual medium, as compared to the reach-based one, whereas the latter takes the short and sweet approach of providing information via a super-brief written portion.

This is a great method to ensure that your message gets across in a way that’s best for the platform you’re using.

3. Audio-Visual (Video) Marketing

Hearing and seeing a marketing message can be more effective than reading it on a screen. In fact, it’s estimated that by the end of 2022, over 82% of global consumer internet traffic will be video-based. 

Videos bring together the two most powerful mediums for conveying information, namely audio and visual. This combination is ideal for delivering as much information as is needed, while increasing the chances of conversion. In fact, over 70% of marketers hold this opinion, based on personal campaign experience.

The conversion factor is not the only consideration here. Videos are also more memorable for the audience, since they literally “speak” to viewers. This improves recall on the audience’s part and lets them retain the marketing message for much longer than a text-based ad.

The best thing about video marketing is that almost every social media and search platform has a video feature. This allows businesses to create singular assets that they can distribute on any platform they choose to market on.

How This Works + Example

An effective approach to take the marketing message further than the video is to make it a conversation-starter.

Including a hashtag in the video is a clever and subtle way to inform the viewer that there’s a lot more information available, and that there are valuable discussions happening under this hashtag. 

Of course, it helps a lot if the message is socially conscious, like the one in the example. You can take the same approach with #fitness or some other popular fitness-related tag that you believe will get the message of your fitness brand across.

4. Visual-First Marketing

Visual-first or TV-based marketing reaches audiences at the optimal time (or primetime, as the television industry calls it).

At first glance, this looks very similar to the aforementioned audio-visual (video) marketing. However, there is a key difference here.

Whereas video marketing takes a message and puts it out there for a viewer to organically stumble upon, visual-first marketing depends on the optimal time and place for the message to be “seen.” This puts it solidly in the TV realm, in which specific brackets of airtime have specific costs.

Another difference is that while videos on the internet are often available for repeated viewing, you have to pay (visual) attention to a TV ad to retain that information. This means that you have to ensure the visuals carry the majority of the marketing message.

How This Works + Example

As the name suggests, visual-first marketing depends upon the strength and depth of the visuals on the screen to deliver the message. The visual storytelling element should always lead your visual-first campaigns. 

Here’s an example of a TV ad from a famous tech brand. The ad in question has no spoken words, only interesting visuals and sound to carry the message.

One way to do this would be to think of creating video content as making a silent movie. You’ll need a bit more creative input with this approach, but at least the content will be more likely to inspire people to find out more about the brand behind it. 

Another approach would be to have written content appear on the screen during the ad. This could be a tagline or the motto of the business owner, or even a caption that you’d otherwise write for a social media post.

5. Audio-First Marketing

Audio-first or radio-based marketing gives fitness institutions the opportunity to send in their message at a time when a potential member may be in a casual and receptive state.

Although there’s no real way to determine exactly what makes people listen to music today, we can assume that it’s to alter the current state of mind, or experience an enhanced version of the current state. 

Considering this, it’s easy to imagine how a well-worded message can impact a person when they have their favorite radio channel on and your ad comes on between the musical tracks.

How This Works

There are two distinct ways to do radio marketing. 

One is to purchase airtime or live reads on relevant radio stations and try to encourage maximum engagement, as well as give as much information as possible within that limited time frame.

According to the latest data on Statista, the leading radio advertiser in this billion-plus dollar industry is T-Mobile, with $142 in annual spend in 2020. Radio advertising is far from dead.

Another approach is to set up your own radio station with a dedicated frequency, similar to how you’d create a podcast. This is by far the more expensive method, at least in terms of initial investment. However, even if you have a small setup, you could create programming dedicated to fitness.

This would allow you to freely market your gym and services while informing the audience at the same time.

6. Restrained Viral Marketing

Viral marketing is, by its very nature, unrestrained. However, by controlling the narrative around their message, fitness clubs can determine (to some extent) which segment of the wider public the message resonates with the most. 

This means that you get all the advantages of viral marketing, like snowballing reach and massive brand awareness, without any of the disadvantages, like the business being known as a “joke brand.”

One important thing to note regarding this strategy is that it’s trickier than the other ones on this list. The reason for that is the balanced and highly targeted nature of the marketing content you need to create for the campaign to succeed.

Striking a balance between content that’s meant to go viral, and content that’s only supposed to go viral within set parameters, can be difficult if you’ve never generated viral marketing content before.

Luckily we have some examples of successful campaigns that you can emulate. 

How This Works + Example

The key to a successful targeted viral marketing campaign is to launch your ads at opportune times.

This example of the Nike Living Room Cup demonstrates how brands can take advantage of current events and pop culture situations to send out a brand message and recruit more people.

The campaign was in response to gyms closing down in the midst of the pandemic. Although we don’t have that situation currently, you can do similar campaigns for popular trends such as summer beach fitness or vacation workouts.

However, be careful not to go overboard by including stereotypically “viral” material such as memes and controversial imagery or videos. Sure, it’ll be good for hits and views, but it will run the risk of being regarded as just another meme or, worse, offending a segment of your audience.

7. User-Generated Marketing

User-generated content (UGC) can be leveraged on multiple channels, even outside of social media. Think of customer reviews mentioned in infomercials, Instagram posts, tweets, and on websites. 

It’s not just another marketing gimmick, since it was discovered that consumers are 2.4 times more likely to see UGC as authentic, compared to standard branded content. At its essence, it’s word-of-mouth that a company needs.

Over the years, we’ve seen enough brands jump on the UGC bandwagon with results that were positive enough for the trend to continue. 

The best thing about user-generated marketing is that the fitness industry is already a great place for it. People are naturally inclined to post photos of themselves online, especially if they’ve worked hard to get fit.

How This Works + Example

Almost every major health and fitness brand has used user-generated content to market their products or services. 

Here’s a great example of that, from an athletic apparel brand that uses this strategy really well.

In fact, they’re a prime example of how you can bank on this marketing strategy if you can generate enough shareable content this way. 

All you have to do to start collecting user-generated content is put out a request for pictures on social media or at the gym. You can offer an incentive such as a discount (if the user-generated content is shared) on membership fees. You can even gamify the process by turning it into a competition.

8. Inclusive Social Campaigns

Leveraging the spirit of inclusivity on social media won’t only garner a ton of followers, but it will also gain some memberships.

Today, the social climate (including social media) is all about inclusivity and social acceptance. A ton of brands have been able to increase brand awareness and affinity, not to mention increase their following, using this strategy.

It’s to the point that most modern lifestyle brands have some amount of inclusivity in their branding.

The great thing about being inclusive via social campaigns is that if you’re in the business of fitness and lifestyle, you already have a convenient entry point. The recent social drive toward acceptance, body-positivity, and mindful self-improvement have made it easy for fitness brands to market inclusivity. 

In fact, around 51% of fitness experts saw an overall increase in revenue as well as increased member loyalty as a result of making the gym environment more inclusive. 

How This Works + Example

This is another strategy that’s super simple to execute, even with minimal resources at your disposal. All you need are some members willing to let you post their pictures and you’re good to go.

Here’s an example of the same brand as mentioned in the previous point, capturing the essence of body positivity.

This has the added advantage of having an emotional effect on potential members who have been looking for motivation to join but were afraid of getting ridiculed in a gym environment. 

It also presents a great chance for some word-of-mouth marketing as well as massive shareability. However, the campaign should feature enough diversity not to seem contrived. If you aren’t careful, the campaign can appear as though it’s made to look overly inclusive. Show diversity, but avoid focusing too much on the diversity aspect, such as by using too many buzzwords like diversity, inclusion, and social justice.

9. Individualized Emails

These are emails that a human marketer writes to an audience member in an effort to engage them on a much more personal level. 

This is standard practice among savvy brands that want to build a lucrative relationship with the customer — or just be remembered long after the latter has completed the buyer’s journey. 

As mentioned above, these are emails that address potential customers directly. However, if you dig deeper into the concept, you’ll find that personalizing an email has more significant effects than simply increasing the chances of the email being opened

Custom emails stand out from the rest. They feel a lot closer, more personal than the standard branded email. If a customer is already receptive to your services, sending an individualized email may seal the deal in terms of membership purchase. 

That said, although the strategy is great within a larger email marketing channel, it retains some of the challenges of said channel. Collecting customer data in order to leverage it may be tricky at first. This is why personalized emails usually work great if paired with a strategy that encourages customers to submit their data, like engaging social posts.

How This Works + Example

This example shows how a customer-conscious brand can gain a lot more business just by suggesting that it knows the customer on a deeper level and has their best interests at heart.

The brand in question has a product recommendation system that’s based on customer input. However, the company goes further than just recommending products then and there. They collect that information and keep recommending products long after via email. 

This can be great for customers who may need additional products or services but may not know about them at the time.

If you have such value added services at your fitness facility, you can offer them alongside the standard services. This may help transform brand recognition into brand affinity, and put you in a position where it’s much easier for you to engage the member. 

10. Follow-Up Emails

Although it’s part of greater email marketing, it’s possible to base the entire strategy on clever follow-up messages.

This is because the concept of follow-up emails is entirely based on trying to get the customer back, with or without an incentive.

If a potential member visits your website or fills out a form in person at the premises, they may or may not decide to go through with the membership. Follow-up emails give you the opportunity to remind them of both your business and their earlier intentions to sign up

Needless to say, incentives are an integral part of the follow-up email. If they aren’t, it’s not being done right. You can offer a discount or provide a few guided sessions free of charge. The possibilities are endless, and they come with the chance to keep offering such incentives in the long run.

How This Works + Example

Although this is not an example of a brand sending a great follow-up email, it is a great email nevertheless.

The template makes use of our collective knowledge of and admiration for a very popular TV show. This makes it a lot more relatable to the person receiving the email. Even better, they don’t have to know about the show to find this funny and interesting. 

This is one way to turn follow-up emails into something more engaging. Another would be to simply address the customer directly and, as another famous character once said, make them an offer they can’t refuse!

11. Motivational Email

A motivational email can be more effective than a simple discount offer since it offers encouragement in addition to an incentive.

It’s no secret that motivational statements and quotes are some of the most frequently shared pieces of content on social media. This is to the point where it’s being regarded as a legitimate social media-based industry, with brands using them to try to gain new followers. 

Motivational statements hit at a very fundamental level of the human psyche. A few written words on a screen can sometimes provide a much-needed pick-me-up — and may be just what a gym member needs to maintain attendance.

An email with a motivational quote may seem like a minor thing, but it may have further reaching effects than you think. It may help someone out of a fitness rut, or even inspire someone to start an active recovery process from a physical or mental illness. 

How This Works + Example

Here’s another example that’s not from a specific brand, but it captures the spirit of what motivational email marketing can be.

Although the example features general life advice, it also works from a fitness-related angle. Imagine the number of people whose New Year’s resolution or long-running dream is to get in shape.

If a quote like this can inspire someone to pick themselves up after a setback in their fitness goals, you may gain a new member. This new member could also become an asset in terms of representation. You can use their content to generate further marketing assets for yourself in the form of user-generated content. 

12. Smart Telemarketing

Telemarketing is still one of the world’s major marketing channels. This is partly due to the personal nature of a call, and partly because of how a direct conversation can convey a lot more information and clarify claims, than a social media post. 

However, not all telemarketing is the same and you have to be careful not to sound too robotic or scripted. The key here is using natural language scripts that sound casual without being rude or slang-laden. 

Natural language conversations can be a huge asset for businesses such as health clubs who are looking to invite more members. The more natural and organic your telemarketing scripts are, the better your potential clients will feel when talking to your sales people.

One important thing to remember here is that although natural language scripts are great, they won’t address the diverse range of people who your sales people might approach. This is why it’s better to center the scripts around your ideal member personas. 

In case you don’t have member personas already, this would be a great time to create some. 

How This Works + Example

One great way to create the perfect telemarketing framework for your business would be to contact some of the major gyms and health clubs in your area. Find out how they engage you as a caller and how confident (and informative) their responses are.

You can have multiple people call the places to get even more honest reactions.

Once you’ve done this, evaluate how engaging the conversations were and try to come up with statements or words that would have sounded better in that scenario. 

You can also look for natural language scripts in online videos for inspiration, or use words from famous telemarketing scripts in film and television, such as this telemarketing script from “The Wolf of Wall Street.” This serves as a great example of assertive communication that’s not too pushy.

This doesn’t mean you should start quoting lines from a movie, only that you can use effective statements from the big (or small) screen occasionally.

13. Minimalist Radio Features

A gym can feature a snippet of a quote they got from a popular fitness influencer, and it can sound like a direct endorsement in the listener’s mind. 

On the surface, this may sound cheesy or like it would run the risk of unintentional comedy, especially considering how some of the world’s biggest fitness influencers have fallen to the tide of meme culture in recent years.

However, it’s still a viable chance to take, considering the nostalgia factor that’s associated with some of the fitness industry bigwigs of the past (and present).

Today, there are even a few fitness personalities that enjoy celebrity status. Their content, particularly their spoken content, can serve as great soundbites for a radio feature. This will also let you create an entire series of features, each with the words of a different influencer. If nothing else, it may make the listener want to see who else is featured in the ads. 

How This Works + Example

There are tons of monologues and verbal statements from famous figures in the health and fitness industry, all of which can serve as great material to build your message around. 

The “Rocky” speech is a great example of this. Also, many of Arnold Schwarzeneggar’s quotes about fitness and motivation would work great. Some of these are easily available in the public domain and can become the perfect sound bites to add to your audio message. 

The ideal way to do this would be to use the snippet as a cold open to grab the listener’s attention right away. Once done, you can follow that up with an immediate call to action which mentions your gym or health club at the end. 

One caveat you should look out for is that while radio advertising may seem like an attractive prospect, even radio stations are moving to the internet as a platform. 

That’s not to say that radio is dead, though. It simply means that you should remember to create content that is ideal both for the airwaves and audio streaming services.

14. Viral Co-Marketing

When two companies or services join together for a campaign, the relationship can be mutually beneficial for both parties. 

This is especially true for many consumer brands that have products which naturally go together. Think Starbucks and Spotify, both of which have been in a co-branding partnership for some time now.

Such a collaboration brings attention to the branding and to the individual brands in the partnership. In case one brand has greater recognition than the other, or even has a different operating model, such a partnership can even things out just by virtue of either brand’s popularity. 

On top of that, all marketing campaigns have a risk of failure, and co-brandings lets brands share that risk. If a potential failure involves monetary fallout, you have the added cushion of another brand bearing the brunt with you. Plus, you may get an idea of who NOT to collaborate with in the future.

How This Works + Example

Here’s a great example of how a symbiotic branding relationship can work, especially if one of the brands has a major standing in pop culture.

You don’t necessarily have to partner with an entity as major as a popular movie franchise. These partnerships can work between two smaller brands with great services pooling their images to support each other.

For gyms, this could be supplement and apparel companies, equipment manufacturers, sports franchises, and medical experts, among others. 

Just make sure that whomever you collaborate with is a natural fit for what you offer, instead of being tempted by a potentially lucrative offer by a company that doesn’t share your values. 

15. Progressive Viral Marketing

Viral marketing, at its essence, is all about getting a conversation started around a specific topic. On the meme side of things, it’s about gaining more likes, shares, and followers on social media. However, brands have mostly used it to increase sales. 

That said, the mainstream version of viral marketing is not the most ideal avenue for every business, especially one that’s trying to be more inclusive and socially conscious.

This is where more progressive and inclusive viral marketing comes in, and it ties in to the point about inclusive social media campaigns. However, it expands that with progressive messaging that’s meant to go viral.

How This Works + Example

Although inclusive messaging seems to be part of progressive messaging, the two are somewhat different in terms of the content they can encompass. 

Where inclusive messaging focuses on addressing and bringing a more diverse set of people into the fold of the brand, progressive messaging focuses on a vast variety of topics related to social justice

For example, an inclusive campaign for a fitness service would focus on welcoming and encouraging people of all sizes and body types. It would work on making everyone feel special and worthy of the advantages of fitness, while focusing on the importance of the latter for everyone.

On the other hand, progressive marketing would consist of the brand emphasizing its own efforts at diversity, such as hiring people of all ethnicities and giving everyone an equal opportunity to be part of the brand’s vision. The following is a great example of this.

Although you would be better off using both forms of messaging to create a more holistic approach, progressive messaging alone can help you go viral if the content is worthy of it

16. Viral Challenges

The popular social media challenges that we’ve seen in recent years highlight the marketing-related importance of engaging the audience. 

It may sound inappropriate for a serious business trying to generate ROI, but you might be surprised how effective memes and challenges are for viral marketing. In fact, it wouldn’t be wrong to suggest that they form the basis of what we recognize as viral marketing today.

Memes are by far the most engaging content on the internet, while also being the most shareable. They offer about 60% higher organic engagement and 10 times greater reach than standard marketing graphics. 

On the other hand, we have seen some viral challenges take off and reach astronomical proportions in terms of reach. Plus, they’re the natural marketing material of choice for viral marketing due to consistently being the frontrunners of viral fame on modern social media.

How This Works + Example

The 100-pushup challenge is a great example of how a fitness-related objective can turn into a marketing asset for a gym. The 42-Day Challenge is another great example, especially since it’s based on how long it takes a person to start developing a new habit.


What’s great about the 42-Day Challenge is that the entire business model of the brand, including the actual brand name, is created around the challenge itself. This lets the brand use that time period as a branding asset, and use it as inspiration on which to create most of their marketing material.

As a fitness facility owner, you don’t have to follow the example to the letter. 

However, creating a challenge and marketing it as the optimal starting point to a lasting fitness process will not only put more eyes on your brand, but it could also result in involuntary influencer marketing if a major fitness influencer jumps on the bandwagon. 

17. Fitness Reminder Messages

Sending a reminder message on any of the messaging channels gives the impression that the brand cares about the audience member’s fitness outside of the gym. 

A fitness reminder could be a one-line message that asks the receiver to get back to the gym. It could consist of a motivational quote from a famous influencer. It could even be a scripted reminder in the same format as a medical reminder. 

Whatever the actual content of the message is, it remains a viable strategy to employ in tandem with a strategy that works on early customer engagement. 

The best thing about fitness reminder messages is the feeling of remote assistance you get immediately upon receiving it. It feels like you have a personal trainer reminding you of your mission to get and stay fit.

That’s an advantage that can go a long way if the customer is someone who needs a daily dose of motivation. Plus, you can always add in some promotional offers into the messages every now and then. 

How This Works + Example

Research shows 50% of new gym members quit after less than six months due to lack of motivation. Here’s a great example of how a fitness reminder message can serve both as an alarm clock of sorts, as well as motivation for the next gym session.

If the customer is someone who suffers from a lack of motivation, such a message could mean the difference between them continuing the membership for another month or canceling it outright.

However, such messages are subject to an opt-in. This makes them dependent on the customer having provided that data already. New customers are unlikely to do that without forming some sort of relationship with the business, making it a viable strategy mostly for repeat business.

18. Welcome (SMS) Messages

A simple welcome message goes a long way, especially when delivered on a platform as close and personal to people as SMS.

It’s in our nature to want to be welcomed into spaces, and this marketing strategy plays on that aspect of our nature.

Something as simple as a message with a few words can be a tool for engagement, as well as an opportunity to offer greater rewards to a loyal customer. 

There is one catch, though. Carrier-based SMS is not as popular as a marketing tool for modern business as it is for legacy brands. However, that doesn’t mean it’s an outdated medium, because if your brand is good enough for the customer to submit their phone number, it may be good enough to garner monetary returns.

How This Works + Example

Here’s an example of a short and sweet welcome message that has a chance of staying with the customer for a while.

A major part of the appeal of a message like that is the discount offer that accompanies it. Although that same offer could have been delivered via email, it’s sent via a channel that’s much more familiar to a wider variety of folks overall.

One important pointer here is that the marketing message here is based around the offer, so it doesn’t seem too forward or “clingy.” It doesn’t say that the brand wants to start talking to the customer immediately, as though it’s too desperate to form a relationship.

Instead, it says that the brand wants to start sending great offers their way, something that might continue if the customer maintains a relationship with the business for a long time. Think of it as a “there’s plenty more where that came from” sort of deal.

19. Targeted Multi-Channel Marketing

This approach banks on extensive customer data to target each type of customer exactly where they’re more likely to be, in terms of platform. 

It’s an advanced form of direct marketing in which the chances of a customer overlooking the marketing message are very small. This is due to both the targeted nature of the outreach and the relatable nature of the marketing content. 

The “multi-channel” part of the strategy refers to it using more than one major channel to get the message across. This is important because a potential member likely won’t be on a single platform. They could have multiple channel outlets such as smartphones or TVs within reach, which you can use to reach them. 

All of that said, it’s not a complicated strategy, especially if you leverage mostly online platforms and use the non-online channels to support the online drive. 

How This Works

One way of seeing how this works is to imagine a brand sending out a social media blast with a discount offer to certain customers who have shown signs of improving attendance or buying a special membership package around the holiday period. 

The message can be sent several weeks in advance, and if the offer is good enough it will remain effective for a long time, even without follow-up offers. 

However, if that is followed up by an email, and a TV ad when the holiday period comes nearer, it will serve as a reminder for the customer to start improving their attendance, or purchase that special holiday package. 

Even better, if the brand creates an entire social media campaign in advance and starts to bring the marketing efforts closer and closer to the customer (from online ads to direct telemarketing), it may improve their chances of the customer buying more. 

20. The Omnichannel Approach

This is the Holy Grail of all marketing strategies. It plays to the strengths of every marketing channel and spreads a business’s message.

The omnichannel approach is all about using a vast array of marketing strategies, tools, and data types to your advantage in order to gain meaningful ROI. Most major businesses today use some form of this marketing strategy to improve their business numbers overall.

The biggest advantage of using all the relevant channels is that you cover all your bases at once. It also means that you dedicate the appropriate amount of time and resources to each channel, without overlooking one channel in favor of the other, in case the other has proven more effective in the short term.

How This Works

The omni-channel marketing approach consists of a combination of internet, TV, phone call, and radio-based marketing.

The ratio of each in the final marketing framework depends on the immediate and long-term needs of the business, with an emphasis on increasing and sustaining membership sales. 

There is one downside to this marketing strategy, however. Because it’s such an all-encompassing approach, you really need to invest a lot of money, time, and effort into getting it right. This means setting up an in-house marketing department and stocking it with subject matter experts.

Luckily, you have the option of outsourcing this strategy to a set of marketers at Gym Rescue Marketing who know what they’re doing and are primed for marketing health clubs.

BONUS: Outsourcing Fitness Marketing to the Experts

Let’s face it, if you run a gym and have expertise primarily in health and fitness, chances are you don’t have a marketing department to drive ROI for you. 

This is why it’s always a better approach to save the time and money, and outsource all your marketing efforts to the experts who know how to create the optimal strategy for business needs. 

The best thing about hiring an expert fitness marketing agency is that you get to work on improving your overall service quality while the marketing agency works to improve your image in front of the customers, both existing and potential.

This is a win-win, especially for newer establishments who have not been around for long enough to have a stable member base they can depend upon for word-of-mouth marketing.

Start Increasing Memberships to Your Gym Today

When it comes to fitness marketing strategies, any combination of the tactics mentioned in the list above will do the job well. However, it will still take a ton of marketing and content development knowledge to accomplish. 

If you aren’t looking to invest in a fully-fledged, in-house marketing department, you’re in luck. We can help you generate meaningful value and definite ROI via a unique marketing approach that’s tailor-made to meet your short, medium, and long-term goals.

Contact us today to sign up and learn more about our services.